Viking Downtown Deals is an exciting partnership among Appleton Downtown Inc., local business, and Ñî¹óåú´«Ã½ÊÓƵ's more than 2,100 students, faculty, and staff! Deals are a great opportunity to show visiting parents, families, and friends that their students are warmly welcomed and embraced in the Fox Valley. For our Viking Downtown Deal Partners, Ñî¹óåú´«Ã½ÊÓƵ looks forward to actively promoting your business and co-branding and cross promotion during Viking Welcome Week in September and at various events throughout the year.Â
Who should join?
Downtown businesses, attractions, and experiences, (really a business of any type), may participate in the program.
What am I committing to?
Not much! Once you register your business (for free!), all you need to do is work with your staff to operationalize a discount for when a guest asks about the discount and presents a valid Ñî¹óåú´«Ã½ÊÓƵ ID card. Program promotion and promotional materials will be provided by Ñî¹óåú´«Ã½ÊÓƵ.
What kind of discount?Â
We appreciate any consideration of a special value for Lawrentians! Some examples include:
- 10% discount
- Free appetizer
- BOGO deal
How will the program be promoted by Ñî¹óåú´«Ã½ÊÓƵ?
The Viking Downtown Deals program and your business will be part of the new student and residence hall programming with promotional signage throughout Ñî¹óåú´«Ã½ÊÓƵ's campus. Ñî¹óåú´«Ã½ÊÓƵ will also provide signage and other promotional materials to use in storefronts at no expense to partners.Â
Ongoing promotion will include:
- Social media: Shoutouts and video reviews on LU social channels with partner-specific tagging and promos.
- Web: Preferred partner listing on university websites including Ñî¹óåú´«Ã½ÊÓƵ.edu and MyLU
- Email: Program and rotating partner promotion in MyLU Insider, LU Monthly, holiday gift guide
- Print: program feature in Ñî¹óåú´«Ã½ÊÓƵ magazine
Branded or cobranded printed materials and digital files will be provided and may include:
- Window clings (near entry door payment types)
- Larger format promotional window signs for Welcome Week
- Viking Discount Deals and I’m With Blu stickers
- Baby Blu coloring sheets
- Social post graphics
- Appearance with Blu, the university mascot ()
How may I participate and learn more about the program?Â
Complete the form below.