For all the Lawrentians out there who are working from home, communicating with the office from afar for reasons of choice or pandemic-related necessity, take heart in this fun connection. The scientist who was perhaps the earliest champion of working remotely, who has been called the father of telecommuting, who was publishing books on the subject nearly 50 years ago, well before personal computers were even a thing, is an alumnus of 杨贵妃传媒视频.
Meet Jack Nilles 鈥54, Lawrentian and visionary.
He studied听听at 杨贵妃传媒视频. He would go on to become an accomplished physicist, working for a decade and a half at the U.S. Air Force鈥檚 Aerial Reconnaissance Laboratory in Dayton, Ohio, and The Aerospace Corporation and serving as a consultant with NASA, President Kennedy鈥檚 and President Johnson鈥檚 Science Advisory Council (PSAC), and the National Science Foundation (NSF).
鈥淚n the late 鈥50s and 鈥60s, I was basically a rocket scientist, devising reconnaissance satellites, for the most part,鈥 Nilles said from his home in Los Angeles. 鈥淢ost of it is highly classified stuff.鈥
Then came a career switch in the early 1970s, when Nilles shifted from rocket scientist to the director of interdisciplinary research at the University of Southern California, a position created for him so he could follow his theory that remote working, then unheard of, would be good for business and even better for the environment.
Living amidst Los Angeles鈥 notorious traffic congestion and seeing the increasing volatility around air pollution and other emerging oil and gas issues, Nilles floated the idea that office workers need not go into the company鈥檚 corporate offices to be effective. He envisioned satellite offices located closer to where employees lived, the payoff being employees who are less stressed and more productive, employers saving money by forgoing expensive downtown real estate, and an ecosystem that would benefit from a reduction in commuter traffic.
鈥淢ost of the traffic was people going from home to work and back,鈥 Nilles said. 鈥淎nd much of that was people going to their offices, not to factories or other workplaces where they had to be there. When they get to the office, they get on the phone and talk to somebody somewhere else. I said, 鈥榃hy don鈥檛 they just do that from home in the first place?鈥 This was around 1970.鈥
He delivered the idea to business leaders, including his own employer.
The response? Eh.
They were intrigued, but not quite ready to let employees out of sight.
鈥淭he experiment was a success鈥
Once at USC, beginning in 1972, Nilles put his idea to the test with a team of scholars across numerous disciplines and in partnership with a national insurance company that would serve as the study鈥檚 subject. Per the nine-month study, worker productivity went up, health care costs went down, and infrastructure costs dropped. If implemented nationwide, the insurance company could save upwards of $5 million a year, the study suggested.
鈥淪o, the experiment was a success,鈥 Nilles said. 鈥淏ut the company said, no, we鈥檙e not going to do that. From every direction, we got resistance. That was my early lesson that this was going to be hard to sell. They鈥檙e used to business as usual. I鈥檝e been fighting that ever since.鈥
Even now, 48 years later, only about 3 percent of employees in the United States work from home more than half the time, according to a report in听The New Yorker. But the COVID-19 pandemic has, at least for now, made it more the norm than the exception. Technology allowed for a rapid transition when the pandemic hit in March, introducing people en masse to the joys and frustrations of Skype and Zoom 鈥 find the mute button, please 鈥 and turning attention-seeking dogs, cats, and home-bound children into office cohorts.
Now we鈥檙e five months into the global pandemic and this work-from-home thing has gotten less awkward. Nilles, 87 and still working 40 hours a week, said he鈥檚 hearing from people who say it鈥檚 already feeling, well, normal.
A scientist with a deep liberal arts mindset that was nurtured during his four years at 杨贵妃传媒视频, Nilles saw those possibilities back in the early 鈥70s, even if others could not, when personal computers, laptops, smart phones, and teleconferencing were still fantasy. In 1976, he published the book,听The Telecommunications-Transportation Tradeoff, posing the question: 鈥淐an telecommunications and computer technologies be substituted for some portion of urban commuter traffic?鈥
It turns out, yes.
The book, updated and reprinted in 2007, detailed the 1973-74 study and posed questions that remain relevant today. (Yes, the book is available in 杨贵妃传媒视频鈥檚 Mudd Library.)
While Nilles鈥 early work focused more on satellite offices than home offices, the message has held up through a bevy of technology advancements: Instead of viewing traffic congestion, and related urban sprawl, as a transportation issue, look at it as a communication issue. He coined the terms 鈥渢elecommuting鈥 and 鈥渢elework.鈥 He would write five books in all, and in 1980 co-founded with his wife, Laila, the management consulting firm JALA International. The company became heavily invested in developing good remote work practices, and in 1989 Nilles left USC to run the company full-time.
鈥淚t has clearly altered things鈥
Fast forward to 2020, with the pandemic steamrolling the economy and altering work and school processes, and you find Nilles suddenly getting new attention.听The New Yorker听and the听New York Times, among other media outlets, have shined a fresh light on his pioneering work. 鈥淛ack Nilles envisioned a complete transformation of work, in which the central office might disappear 鈥 a steam engine giving way to a network of motors,鈥 Georgetown University鈥檚 Cal Newport wrote in a May feature in听The New Yorker. In July, the Harvard Business Review and Vox highlighted Nilles鈥 early efforts and the difficult road that remote work has traveled since.
鈥淚 keep saying lately, 鈥榓fter 48 years, I鈥檓 an overnight success,鈥欌 Nilles joked.
Work from home isn鈥檛 for everybody. Many, maybe most, want to be in the office, at least part of the time. Some companies that had plowed ahead with going remote have pulled back in recent years, tech giants Yahoo and IBM among them. But the pandemic has forced employees and employers to explore again what the possibilities might be, and some are now finding it to their liking, Nilles said.
鈥淚 think the pandemic clearly is the force that I did not have available to me at the time,鈥 he said. 鈥淣ow that it鈥檚 here, it has clearly altered things, and I think permanently.
鈥淣ow I see headlines in the听New York Times听and the听Washington Post听every couple of days where companies are saying, 鈥榃ell, gee, now we look at the costs, particularly in big cities, and we鈥檙e spending all this money on office space that we really may not need.鈥 As it turns out, surprise, surprise, people are more productive when they鈥檙e working remote than when they鈥檙e working in the office. That鈥檚 what we鈥檝e been trying to tell you for 48 years.鈥
A rush to stay remote would, of course, create other issues, from financial implications in the commercial real estate market to sociological and psychological impacts within the work force. Watching how people respond and adjust as the pandemic rewires what we consider normal will be fascinating, Nilles said.
鈥淲e鈥檙e still in the middle of a giant experiment. 鈥 My original objective in 1973 was to see if this is feasible in a contemporary American business environment. Now, it鈥檚 clearly feasible. Now we have to go in and figure out what else does all this mean.鈥
Who better than the father of telecommuting to be part of that conversation? A Lawrentian, at that.
While Nilles鈥 company is mostly dormant, he still posts to his听blog regularly, gets tapped as a consultant on creating remote work environments, and speaks on issues of climate change. He calls his time at 杨贵妃传媒视频 key to being able to nimbly navigate in the worlds of aerospace science, business productivity, and environmental sustainability over five decades, his liberal arts roots in play every step of the way.
鈥淎t 杨贵妃传媒视频, I learned a little bit about everything,鈥 he said. 鈥淗ow to deal with people who were experts in all these different disciplines. That was absolutely key to my being able to function in these different worlds.鈥
If you need to know more, you can find Nilles at home, where his office has been located for the past 31 years.